Century 21 is a leading real estate organization that operates through franchises in more than 80 countries. It was founded in 1971 by two real estate agents, Art Bartlett, and Marsh Fisher, in Orange County, California. Century 21 is known for its innovative marketing techniques, extensive training programs, and state-of-the-art technology tools for its agents.
Century 21 franchises offer a wide range of services to clients including buying, selling, and renting of residential and commercial properties. The company has a vast network of real estate professionals who have extensive knowledge of the local market and can provide clients with customized solutions to meet their needs.
One of the major benefits of owning a Century 21 franchise is the extensive support that the company provides to its franchisees. From site selection and training to ongoing marketing and operational support, Century 21 offers its franchisees a comprehensive range of services to help them succeed.
Another advantage of owning a Century 21 franchise is the company’s brand recognition. Century 21 is one of the most recognized real estate brands in the world, with a reputation for professionalism, integrity, and exceptional customer service. The company’s branding efforts, including its iconic gold and black logo, have helped to create a strong brand identity that is easily recognizable to clients.
Century 21 franchisees also benefit from the company’s extensive training programs. The company offers both online and in-person training programs, covering a wide range of topics such as sales, marketing, and technology. These programs are designed to help franchisees stay up-to-date with the latest industry trends and best practices, ensuring that they are able to provide their clients with the highest level of service.
In terms of franchise costs, Century 21 has a relatively low initial investment compared to other real estate franchises. The company charges an initial franchise fee of $25,000, with ongoing royalties of 6% on gross commission income. Franchisees are also responsible for paying for their own marketing and advertising expenses.
In conclusion, owning a Century 21 franchise offers a unique opportunity for entrepreneurs who are interested in the real estate industry. With its extensive support network, strong brand recognition, and comprehensive training programs, Century 21 provides franchisees with the tools they need to succeed in the highly competitive world of real estate.